How Much Does a Rolex Cost in 2025? Updated Price Guide

April 23, 2025 posted by Andy Jones

How Much Does a Rolex Cost in 2025? Updated Price Guide

As 2025 approaches, Rolex has officially released its most recent price list. These frequent price changes signify Rolex's lasting value, unparalleled craftsmanship, and ongoing global demand. These upgrades highlight the brand's constant standing at the forefront of luxury watchmaking, where legacy, performance, and prestige all go hand in hand, with every year that goes by.

What Is the Price of a Rolex Watch?

Rolex watches are available at a vast range of prices, with models starting at about $5,500 and rising to $75,000 at retail. This collection caters to an extensive spectrum of buyers, whether they want a more classic item or a high-end luxury model.

Several variables influence the cost, including the materials used (such as gold or platinum), the introduction of new technologies or movements, the popularity of certain models, and the complexity of the watch's functions.

Retail prices for Rolex watches have risen by around 18% over the last two years. However, the pre-owned market has become an appealing option for many purchasers. It enables collectors and enthusiasts to avoid large waiting lists at authorized dealers while also finding better offers.

Rolex Pricing for All Models in 2025.

In 2025, Rolex is a well-known watchmaker with a diverse product line. As one of the world's largest watch companies, Rolex offers a wide selection of premium timepieces. The make and model you select can significantly impact the price of a Rolex.

So, let's begin our journey through the Rolex catalog with one of the most iconic watches ever manufactured.

1. How Much Does a Rolex Submariner Cost?

The Rolex Submariner, first introduced in 1953, is one of the world's most iconic and sought-after luxury dive watches. Known for its robust design, water resistance up to 300 meters, and timeless appeal, it has become a favorite among watch collectors and enthusiasts alike.

2025 Retail Prices:

No-Date Submariner (Ref. 124060): $9,100
Submariner Date (Ref. 126610LN - black bezel): $10,250
“Starbucks” (Ref. 126610LV - green bezel): $10,800
Two-Tone (Ref. 126613LB): $16,150
Yellow Gold (Ref. 126618LB): $40,600
White Gold (Ref. 126619LB): $43,700

Pre-Owned & Vintage Market:

Most pre-owned Submariners range from $10,000 to $30,000.
Collectible models like the "Hulk" (Ref. 116610LV) now sell for $20,000 to $30,000.
Rare editions, such as the Comex 5514 or vintage “Big Crown” models, can exceed $100,000, with the rarest fetching over $1 million.

Whether buying new or vintage, the Submariner remains a standout piece in Rolex’s lineup, admired for its design, durability, and investment potential.

2. How Much Does a Rolex Daytona Cost?

The Rolex Daytona is a legendary chronograph. Originally designed for race car drivers, it was named after the Daytona International Speedway. Since its debut in 1963, it has grown into one of Rolex’s most coveted models, admired for its sporty elegance, racing heritage, and precision engineering.

2025 Retail Prices:

Stainless Steel (Ref. 126500LN): $15,100
Two-Tone (Ref. 126503): $20,100
Everose Gold (Ref. 126515LN): $33,500
Yellow Gold (Ref. 126508): $41,200
White Gold (Ref. 126509): $44,300
Everose with Diamonds (Ref. 136505): $119,200
Platinum with Ice-Blue Dial (Ref. 126506): $77,800

Pre-Owned & Vintage Market:

Due to high demand and limited availability, pre-owned stainless steel Daytonas often sell for $20,000–$30,000, well above retail.

Vintage models, especially the famous "Paul Newman" Daytonas, can command six-figure prices. The most collectible examples sell for over $500,000, and the most famous one even fetched $17.8 million at auction.

The Daytona remains a status symbol, collector's favorite, and a standout in the Rolex lineup.

3. How Much Does a Rolex Explorer Cost?

The Rolex Explorer may fly under the radar compared to the Submariner or Daytona, but it’s a favorite among purists and adventurers alike. Inspired by Rolex’s connection to the 1953 Everest expedition, the Explorer is known for its durability, legibility, and no-frills design.

2025 Retail Prices:

Explorer 36mm (Ref. 124270): $7,250
Explorer 40mm (Ref. 224270): $7,700
Explorer II 42mm (Ref. 226570): $9,650 (includes 24-hour hand and second time zone function, available in black or white dial)

Pre-Owned & Vintage Market:

Recent pre-owned models start around $11,000.
Vintage Explorer I models from the 1950s–60s can range from $15,000 to $30,000+.
The sought-after Explorer II "Steve McQueen" (Ref. 1655) typically sells for $28,000 and up, depending on condition and rarity.

Though not as flashy, the Explorer stands out for its history, reliability, and timeless appeal.

4. How Much Does a Rolex GMT-Master Cost?

The Rolex GMT-Master was initially made for Pan Am pilots in the 1950s and was built to track multiple time zones—perfect for frequent flyers and global travelers. Its two-tone bezel looks bold and helps distinguish day from night in a second time zone.

2025 Retail Prices:

Stainless Steel GMT-Master II (Ref. 126710BLRO "Pepsi" or 126710BLNR "Batman") – $10,900
Two-Tone (Steel & Everose Gold, Ref. 126711CHNR "Root Beer") – Around $17,300
Solid Everose Gold (Ref. 126715CHNR) – $42,300
White Gold "Pepsi" (Ref. 126719BLRO) – $44,600

Pre-Owned & Vintage Market:

Modern pre-owned models, including "Pepsi," "Batman," and "Root Beer" versions, typically cost between $11,500 and $30,000.
Vintage GMT-Master models start around $10,000, with rare, well-preserved pieces reaching $100,000 or more.

The GMT-Master blends function, style, and a touch of adventure, making it a standout choice for collectors and world travelers alike.

5. How Much Does a Rolex Datejust Cost?

The Rolex Datejust is one of the most iconic and versatile watches in the Rolex collection. Launched in 1945, it made history as the first self-winding chronometer wristwatch with a date window at 3 o’clock—a feature that has become a Rolex signature ever since.

Unlike Rolex’s sportier “tool” watches, the Datejust is known for its timeless elegance and broad appeal. It’s available in various sizes, materials, and styles, making it a favorite for both men and women. Whether you prefer a classic steel look, a touch of gold, or diamond accents, there’s likely a Datejust that matches your personal style.

2025 Retail Prices:

Lady-Datejust 28mm (Ref. 279160) – $6,900
Datejust 31mm (Ref. 278240) – $7,000
Datejust 36mm (Ref. 126200) – $7,450
Datejust 41mm (Ref. 126300) – $8,050

Prices can rise significantly with premium materials, diamond dials, or two-tone gold options.

Pre-Owned & Vintage Market:

Lady-Datejust: Starts around $4,500
Men’s Datejust: Typically $5,500–$6,500
Gold or rare models: Range from $10,000 to $40,000+
Vintage models: Depending on condition and rarity, older pieces can go for $3,000 and up.

The Datejust offers a perfect blend of luxury and versatility—ideal for everyday wear or special occasions.

6. How Much Does a Rolex Sky-Dweller Cost?

The Rolex Sky-Dweller, introduced in 2012, is one of the brand’s most advanced timepieces. It is designed for travelers and features a dual time zone display and an annual calendar, making it both innovative and practical.

2025 Retail Prices:

Oystersteel with white gold bezel (Ref. 326934) – $16,100
Two-tone steel and yellow gold (Ref. 326933) – $19,850
Full 18k yellow gold (Ref. 326938) – $51,000

Pre-Owned Price Range:

Due to limited availability, pre-owned Sky-Dwellers often sell above retail:

Steel models: $20,000–$30,000
Two-tone models: $25,000–$35,000
Full gold versions: $40,000–$60,000

Despite being a newer addition to the Rolex lineup, the Sky-Dweller has quickly gained attention for its bold design and impressive functionality.

7. How Much Does a Rolex Day-Date Cost?

The Rolex Day-Date, famously called the "President," has been a symbol of prestige since its debut in 1956. It was the first watch to show both the date and the whole day of the week—and it's only made in gold or platinum.

2025 Retail Prices:

Day-Date 36 in Yellow Gold (Ref. 128238): $42,050
Everose Gold (Ref. 128235): $53,000
Platinum (Ref. 128236): $58,900
Day-Date 40 in Yellow Gold (Ref. 228238): $40,200
Day-Date 40 in Platinum (Ref. 228236): Higher, especially with the signature ice-blue dial

Diamond embellishments push these prices even further.

Pre-Owned Price Range:

Vintage models (mostly 36mm) from the ’80s or ’90s start around $15,000–$20,000
Popular models like Ref. 18238 and 118238 are often found in this range
Newer models can cost $25,000 to over $100,000, depending on material and condition

The Day-Date remains a timeless statement of luxury and leadership.

8. How Much Does a Rolex Yacht-Master Cost?

Introduced in 1992, the Yacht-Master blends sporty performance with refined style. It’s made for the open sea—but polished enough for a night at the yacht club.

2025 Retail Prices:

Yacht-Master 37 (Ref. 268622) in Oystersteel and platinum: $11,550
Yacht-Master 40 (Ref. 126622) in Oystersteel and platinum: $12,300
Yacht-Master 42 (Ref. 226659) in white gold: $31,800

Pre-Owned Price Range:

Older steel and platinum models from the 2000s can start around $9,000
Newer pre-owned pieces typically range from $15,000 to over $50,000, depending on size, material, and condition

The Yacht-Master offers a stylish, sea-inspired alternative to Rolex’s more rugged dive watches.

9. How Much Does a Rolex Oyster Perpetual Cost?

The Rolex Oyster Perpetual represents the brand’s timeless, no-frills design. It’s elegant, reliable, and the most affordable entry into the Rolex lineup.

2025 Retail Prices:

Oyster Perpetual 28 (Ref. 276200) – $5,550
Oyster Perpetual 31 (Ref. 277200) – $5,650
Oyster Perpetual 34 (Ref. 124200) – $5,800
Oyster Perpetual 36 (Ref. 126000) – $6,100
Oyster Perpetual 41 (Ref. 124300) – $6,400

Pre-Owned Price Range:

Expect to pay between $8,000 and $15,000 on the secondary market. Larger sizes and rare dial colors—like the popular Turquoise Blue ("Tiffany")—tend to fetch higher prices.

The Oyster Perpetual is proof that simplicity never goes out of style.

10. How Much Does a Rolex Air-King Cost?

The Rolex Air-King is a hidden gem in the brand's collection. It offers a blend of history and functionality at a more affordable price point. Initially introduced in 1945 to honor pilots, it continues to impress with its simple yet powerful design.

2025 Retail Price:

Rolex Air-King 40mm Oystersteel (Ref. 126900) – $7,450

With its 40mm case, this model is the only one in the Air-King collection today, making it one of the more accessible Rolexes.

Pre-Owned Price Range:

Older Models (from the early 2000s, 34mm) – $4,000 to $6,000
More Recent Models – $9,000 to $12,000
Current Model (Ref. 126900) – $11,000 and up

While the retail price is reasonable, pre-owned versions often command a premium due to their limited availability.

11. How Much Does a Rolex Sea-Dweller Cost?

The Rolex Sea-Dweller was first launched in 1967. It was designed for professional divers who needed a watch that could withstand extreme depths. Developed in collaboration with COMEX, a diving company, it’s built for real-world saturation diving.

2025 Retail Prices:

Sea-Dweller in Oystersteel (Ref. 126600) – $12,950 (43mm case, 4,000 feet water resistance)
Sea-Dweller in Oystersteel and Yellow Gold (Ref. 126603) – $18,600

Both models feature a helium escape valve to protect the watch during decompression.

Pre-Owned Price Range:

Standard Models – $11,000 to $35,000+
"Double Red" Sea-Dweller (1960s-70s) – $100,000+ for pristine examples

The pre-owned market offers various options, with vintage models like the Double Red commanding premium prices.

12. How Much Does a Rolex Deepsea Cost?

The Rolex Deepsea, introduced in 2008, is the ultimate Rolex dive watch. It is designed for extreme depths and supports James Cameron's Mariana Trench expedition. With a water resistance of 12,800 feet (3,900 meters), it surpasses the Sea-Dweller in both size and capability.

2025 Retail Prices:

Standard Deepsea (Ref. 136660) – $14,150 (black dial)
D-Blue Deepsea (Ref. 136660) – $14,460 (blue-to-black gradient dial)
Deepsea Challenge (Ref. 126067) – $25,950 (50mm RLX Titanium model)

Pre-Owned Price Range:

Pre-Owned Deepsea – $12,000 to $22,000
D-Blue Dial Models – May command a premium

The D-Blue version may become a future collector’s item, especially if Rolex discontinues it after James Cameron's passing.

Factors Influencing the Cost of a Rolex Watch

Materials Used: Precious metals like gold and platinum raise the price.
Complications and Features: More features (e.g., chronographs) increase cost.
Limited Production and Scarcity: Fewer watches increased demand and price.
Brand Reputation and Marketing: You pay for Rolex's prestige and quality.
Historical Significance and Provenance: Watches with a rich history can be more valuable.
Celebrity Influence: Endorsements from celebrities boost demand and prices.

Secure Your Dream Rolex in 2025 with Luxury Time NYC

Rolex watches represent the pinnacle of craftsmanship, innovation, and timeless appeal. Whether you're eyeing a classic model or a rare collector's piece, understanding the factors influencing price can help you make a wise investment.

Luxury Time NYC offers expert guidance and a curated selection of authentic Rolex watches to match your style and budget. Contact us to help you find the perfect new or pre-owned timepiece.

NOTE: While price is an important factor, avoid focusing solely on it when considering a luxury watch. Market values for high-end timepieces like Rolex can fluctuate due to demand, rarity, and condition. Instead, prioritize authenticity, condition, and long-term value to make a truly informed investment.