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Rolex Day-Date 40 Platinum Ice Blue Quadrant Roman Dial Roman Dial & Smooth Bezel President Bracelet 228206 - Luxury Time NYC INC Quick View

Rolex Day-Date 40 Platinum Ice Blue Quadrant Roman Dial Roman Dial & Smooth Bezel President Bracelet 228206 -

Rolex recently came up with the Unworn generation of its Oyster Perpetual Day-Date 36, which comes in 18 ct yellow, white or Everose gold...

Rolex released the Day-Date collection in 1956. It became the first waterproof and self-winding chronometer watch to come with a modern calendar. This stylish calendar featured an instantaneous day display spelled out in full in a window on the dial & the date. The best in class reliability, precision, and legibility of this prestigious model has made it the ultimate status watch.

It showcased quite a few innovative and unique features for the time, including the date & day discs from which this model also gets its name. Over the years, the Day-Date has become the flagship model for the Rolex brand. Rolex eventually nicknamed the popular 18k yellow gold variation of the iconic model as “the President’s watch” after being sported by some of the most famous and accomplished leaders, including several U.S. presidents.

The Day-Date 40 comes equipped with a new-generation movement, caliber 3255, entirely developed for a superlative performance level. This self-winding mechanical movement is now leading the art of watchmaking.  A consummate demonstration of the technology, at the forefront of the art of watchmaking, with 14 patents, this self-winding mechanical offers fundamental gains in terms of precision, its power reserve capacity, and resistance to shocks and magnetic fields, along with convenience and reliability. Buy from our wide variety of Rolex Day-Date watches for sale only at Luxury Time NYC.


Our team includes nationally and globally recognized luxury watch experts. Our goal is to provide our customers with a pleasant shopping experience, while maintaining great prices and exemplary customer service. Over the years we have earned recognition as an honest and dependable luxury watch dealer.

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If you’re looking for a time piece that is genuine and sets you apart from others, then you are at the right place. Our selection of unworn inventory is ever-changing with thousands of watches available at any given time.


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We are committed to the integrity of the luxury watch industry. Therefore, all of our unworn luxury watches are evaluated, authenticated and brought to manufacturer operating standards.


Trusted by thousands of clients worldwide, our team of 50+ associates maintain a high level of knowledge regarding the history, nuances of current collections and pulse of the secondary marketplace providing peace of mind. And, we do not sell anything fake or counterfeit.

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