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Rolex released the Day-Date collection in 1956. It became the first waterproof and self-winding chronometer watch to come with a modern calendar. This stylish calendar featured an instantaneous day display spelled out in full in a window on the dial & the date. The best in class reliability, precision, and legibility of this prestigious model has made it the ultimate status watch.

It showcased quite a few innovative and unique features for the time, including the date & day discs from which this model also gets its name. Over the years, the Day-Date has become the flagship model for the Rolex brand. Rolex eventually nicknamed the popular 18k yellow gold variation of the iconic model as “the President’s watch” after being sported by some of the most famous and accomplished leaders, including several U.S. presidents.

The Day-Date 40 comes equipped with a new-generation movement, caliber 3255, entirely developed for a superlative performance level. This self-winding mechanical movement is now leading the art of watchmaking.  A consummate demonstration of the technology, at the forefront of the art of watchmaking, with 14 patents, this self-winding mechanical offers fundamental gains in terms of precision, its power reserve capacity, and resistance to shocks and magnetic fields, along with convenience and reliability. Buy from our wide variety of Rolex Day-Date watches for sale only at Luxury Time NYC.

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