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The watch that’s born to race - Rolex Daytona has been Rolex’s flagship sport model since 1963. Rolex tactfully designed the Oyster Perpetual Cosmograph Daytona to meet the demands of all professional racing drivers. It is the ultimate tool watch for those who possess a passion for driving & speed. It’s an icon joined together with name and function and the high-performance world of motorsport. Even after 50 years of its creation, the Daytona model has remained in a class of its own, created a niche in sports chronographs & has continued to transcend time.

Few watches have attracted mythology like that of the Cosmograph Daytona. Named after a city in Florida known as the capital of speed, it is arguably more famous than the sport itself, which takes place there. Perhaps only after the Submariner, this watch has attained a status that can surprisingly let it drop the name of its illustrious maker.

Being the only conventional chronograph made by Rolex for five decades, its latest version always carries a lengthy waiting list. Interestingly vintage models have also become both the bedrock and the brightest stars of the auction market. Surely you must have heard about Paul Newman’s Daytona, the most expensive wristwatch ever sold.

The Daytona also features a highly accurate chronograph, a large, easy-to-read dial, and an eternal legacy of cool. Today, models from his era are now highly desirable in the high-end Luxury Watches market.


Our team includes nationally and globally recognized luxury watch experts. Our goal is to provide our customers with a pleasant shopping experience, while maintaining great prices and exemplary customer service. Over the years we have earned recognition as an honest and dependable luxury watch dealer.

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If you’re looking for a time piece that is genuine and sets you apart from others, then you are at the right place. Our selection of unworn inventory is ever-changing with thousands of watches available at any given time.


Proven to be trusted by thousands, with 5-star customer service rating. Every watch we sell is backed by a 2-Years Global LuxuryTime Warranty


We are committed to the integrity of the luxury watch industry. Therefore, all of our unworn luxury watches are evaluated, authenticated and brought to manufacturer operating standards.


Trusted by thousands of clients worldwide, our team of 50+ associates maintain a high level of knowledge regarding the history, nuances of current collections and pulse of the secondary marketplace providing peace of mind. And, we do not sell anything fake or counterfeit.

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