The Rolex Submariner is one of the most famous luxury watches in the world. Its price can vary greatly depending on the materials used, when it was made, and the demand for it. Some models made from stainless steel are more affordable, while rare collector’s pieces can cost over $100,000. 

This easy-to-follow guide explains the full range of prices for new and pre-owned Submariners, examines how prices have changed over time, and breaks down the main factors that affect the price of this highly sought-after watch.

Factors That Influence the Price of a Rolex Submariner

Knowing what affects the price of a Rolex Submariner can help you make smart choices when buying or selling. Whether you're getting your first Rolex or adding to a collection, these factors play a big role in how much the watch is worth and whether it’s a good long-term investment.

1. Materials Used

The type of material a Rolex Submariner is made from greatly impacts its price. Rolex offers different options, including stainless steel, yellow gold, and white gold. Each comes with a different price tag based on how rare or valuable the material is.

• Stainless Steel: This is usually the most affordable and is known for being strong and durable.
  

• Yellow or White Gold: These are more expensive because they use precious metals. Two-tone or full gold models cost even more.
  

2. Year Made and Model Type

The year the watch was made and the specific model also affect its value. Older, discontinued models often go up in value, especially if they’re rare or popular with collectors. Limited edition versions can be worth even more.

• Vintage Models: Older models like the discontinued Submariner 16610 are often more valuable because they’re harder to find.
  

• Current Models: Newer models usually cost more upfront since they include the latest features and designs.
  

• Special Editions: The exclusivity of limited-edition models like the 50th Anniversary "Kermit" adds a layer of intrigue and tends to make them more expensive, making them a fascinating aspect of the Rolex Submariner world.
  

3. Condition of the Watch

Another major factor is the watch’s condition. A brand-new Submariner will usually be more expensive than a used or vintage one. The price also depends on whether the watch has been serviced, how much it’s been worn, and whether it comes with its original box and papers.

• New: Brand-new watches are sold at the retail price and include a full Rolex warranty.
  

• Pre-Owned: These are often cheaper than new ones, but the price depends on condition, age, and whether the original packaging is included.
  

• Vintage: Prices for vintage watches vary a lot. Some are more affordable, while others are expensive collector’s items.
  

• Documentation: Having the original box, papers, or service records can make a watch more valuable.

Retail Prices for Current and Past Rolex Submariner Models

The Rolex Submariner, which comes in a variety of designs and materials, is still a top-tier luxury dive watch as of 2025. Although there are frequently lengthy wait times due to great demand, the current model prices represent the official retail cost at authorized dealers. Models that have been discontinued display their most recent retail costs, providing information about how Submariner values have changed over time.

A Submariner, whether purchased new or antique, represents the fine craftsmanship and extensive history of Rolex and is more than just a watch. You may compare and comprehend their market position by looking at the table below, which shows prices for both previous and current models.

Submariner Model Price Overview

Pre-Owned Rolex Submariner Prices: Discontinued and Vintage Models

Buying a used Rolex Submariner opens the door to a wide variety of models, from relatively recent releases to rare vintage pieces. Prices in the pre-owned market vary a lot depending on the model’s age, condition, rarity, and overall demand from collectors.

Discontinued models often carry higher prices, especially those no longer sold by authorized dealers. The table below highlights estimated price ranges for pre-owned Submariners—covering current, discontinued, and vintage models—to show how values differ from retail.

Keep in mind that the final price of any used Rolex depends on important details like its condition, whether it comes with the original box and papers, and how original its parts are. The secondhand market can also provide faster access to in-demand models without the long wait times.

Used Rolex Submariner Price Overview

How Does the Secondary Market Impact Rolex Submariner Prices?

The true value of Rolex Submariner watches is greatly influenced by the secondary market. Although retail prices serve as the official starting point, a watch's true value is frequently revealed by the resale market. In this market, supply and demand dynamics have the potential to drive prices well above their initial retail cost. Buyers and sellers can make better decisions and even get a large return on their investment by having a better understanding of how these factors operate.

Submariner values have increased over the past decade, particularly for stainless steel models. During times of high demand, the price of some references has even doubled. Growing worldwide wealth and Rolex's meticulous production control are the main drivers of this growth, which has led to a situation where demand greatly outpaces supply.

Even while there are sporadic market corrections, particularly during recessions, the general trend for desirable submarines is still upward. Collectors have also made significant financial gains by purchasing well-liked discontinued models, like as the green bezel Submariner known as the "Hulk," or older pre-ceramic variants. The secondary market has witnessed notable price hikes for certain models because of their unique characteristics and scarcity.

Why Is the Rolex Submariner Considered a Good Investment?

The Submariner stands out as an investment-worthy watch for a number of important reasons. Even during periods of high demand, Rolex's controlled production guarantees that the market is never oversupplied. The Submariner is a fantastic investment because of its restricted supply and strong, consistent prices, which are maintained by the brand's reputation for exclusivity and quality.

The Submariner has a timeless charm that never goes out of style because of its design, which has stayed basically constant over many decades. In order to maintain the classic appearance of the model while producing unique collectible variations, Rolex typically makes minor and gradual alterations to the watch.

These elements work together with Rolex's illustrious reputation to preserve and increase the watch's worth over time. 

Is the Rolex Submariner Price Justified?

When considering investing in a luxury watch, it’s natural to question whether the cost is worth it. The Submariner carries a premium price tag, but for many owners, it’s much more than just a timekeeper. 

It symbolizes achievement, can become a family heirloom, and is often considered a sound financial choice.

Exceptional Craftsmanship and Features

The value of the Submariner starts with its outstanding build quality and technical features. Each watch takes about a year to craft, with hundreds of tiny parts assembled by expert watchmakers to meet strict standards. 

The Rolex Caliber 3230 (No-Date) and 3235 (Date) movements offer excellent precision, reliability, and over 70 hours of power reserve, all of which make them certified as superlative chronometers.

The watch’s case is a masterpiece of dive-watch engineering. It offers 300 meters of water resistance, a unidirectional bezel, and the patented Triplock crown for superior water protection. 

A scratch-resistant sapphire crystal and bright Chromalight luminescence ensure durability and readability in any environment. These features reflect decades of continuous innovation and refinement.

Resale Value: A Strong Case for Investment

One of the most persuasive reasons to own a Submariner is its impressive ability to retain value. Unlike many luxury items that lose value quickly, Submariners generally hold their value very well and often increase in price over time. This turns buying the watch from a simple purchase into a potential long-term investment, especially for limited or discontinued editions.

Stainless steel models, in particular, tend to sell for more than their retail price on the secondhand market, driven by scarcity at authorized dealers. Although past results don’t guarantee future outcomes, the long history of value retention gives buyers confidence that their investment is secure.

Why Buy a Rolex Submariner Watch Only from Luxury Time NYC

The Rolex Submariner is one of the most recognizable and pricey luxury timepieces in the world. Both novice and experienced collectors will find it to be a great investment due to its combination of classic style, superb craftsmanship, and high resale value.

Luxury Time NYC provides professional guidance and an extensive assortment of genuine Rolex Submariners to help you at every stage. Our staff makes sure you acquire a real watch that complements your financial objectives and sense of style, making the purchasing process easy and satisfying.

For personalized guidance or to explore our collection, contact us today!