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Rolex Day-Date 40 Rose Gold Eisenkiesel Diamond Dial & Diamond Bezel President Bracelet - 228345RBR

Introducing the Rolex Day-Date 40 in Rose Gold with an exquisite Eisenkiesel Dial and a Diamond-set Bezel, a brand new masterpiece that effortlessly blends...

Rolex Day-Date 40 Yellow Gold Champagne Diamond Dial & Diamond Bezel President Bracelet 228348RBR -

Rolex recently came up with the Unworn generation of its Oyster Perpetual Day-Date , which comes in 18 ct yellow, white or Everose gold...

Rolex Day-Date II Yellow Gold 41mm Black Roman Fluted President Bracelet 218238

Box/Papers Box & Papers Brand Rolex Production Year 2010-2020 Recent Model Number 218238-BLKRFP Series Day-Date II Model Year 2008-2015 Case Material Yellow Gold Case...

Rolex Sky-Dweller Rose Gold Dark Rhodium Index Dial Fluted Bezel Oyster Bracelet 326935

Condition Unworn Box/Papers Box & Papers Brand Rolex Production Year 2010-Current Model Number 326935 Series Sky-Dweller Model Year 2018 Crown Screw Down Bezel Rose...

Rolex Sky-Dweller Rose Gold White Index Dial Fluted Bezel Oyster Bracelet 326935

The Rolex Sky-Dweller is a distinctive watch, characterized by its second-time zone display and an off-center disc on the dial. Moreover, its innovative system...

Rolex Watches for Sale at Luxury Time NYC

Since its inception in 1905, Rolex Watches has been at the forefront of innovation for over a century. The first self-winding wristwatch, the first certified chronometer, and the first compelling water-resistant case are some major milestones of Rolex design. Today, the Rolex brand is instantly recognizable as a symbol of elegance, prestige, luxury, and innovation worldwide. Buying a Rolex watch is like purchasing a piece of horological history.

Owned and operated by a non-profit organization, Rolex does not need to follow trends. Rolex watches are defined by relentless refinement, enduring design, and rejection of planned obsolescence. The brand has many legendary models, including the Datejust, Day-Date, GMT-Master II, Explorer, Submariner, and Cosmograph Daytona.

This brand wears the crown as king of all luxury watches in the world. From sports models such as the legendary GMT Master II, Rolex Submariner, and Daytona to dressier Day-Date (Presidential) & Datejust models, there is a Rolex for every style, outfit, and purpose.

Are you ready to purchase a Rolex watch? Luxury Time NYC is the leader in providing you Rolex watches for sale. Luxury Time NYC is also a leading global retailer of Rolex watches. If you are in the market to buy Rolex watches online, we offer the best in class selection of authentic Luxury Time NYC-Certified Rolex watches backed by a 2 Year warranty.

We have an extensive catalog of Rolex watches for sale. Take your time to browse through our selection and get the one that goes perfectly with your personality and lifestyle.

The History of Rolex Watches

After its humble beginnings, Rolex has now become synonymous with luxury and success in horology. In 1910, it became the first-ever watch to receive the “Swiss Certificate of Chronometric Precision.” By 1919, the company had grown and expanded so much that it moved to Geneva, Switzerland.

In 1926, the Oyster watch, the most critical part of the Rolex collection, became the world’s first waterproof and dustproof watch. The first automatic watch (with automatic winding) is also an official Rolex creation, debuting in 1931. Today, Rolex is the largest luxury watch company, retailing in over 100 countries and producing approx. 2,000 watches per day.

Rolex’s history is further linked to 24-year-old Hans Wilsdorf, who founded a unique company in London in 1905 that specialized in timepiece distribution. He dreamt of creating a watch you could wear on your wrist, and he soon fulfilled his dream.

In the early 1900s, wristwatches weren’t extremely precise. Wilsdorf still had the vision to make timepieces that would not only offer a luxury accessory to users but also be a reliable method for telling time. The growth of this luxury watch brand continued, eventually creating a household, luxury brand name that is considered the best in the world today.

Rolex – Personifying Eternal Elegance Since 1905

Rolex watches are icons of luxury like a Ferrari, Lamborghini, Gucci dress, or Prada bag. Rolex timepieces are eternal, and they personify elegance and nobility as no other brand can.

The secret to this company’s success lies in its consistency, the design of the Rolex Oyster series has barely changed over the decades. Improvements to minute details are barely noticeable even after a second glance. This strategy, along with excellent attention to detail, has allowed these watches to become classics, making them instantly recognizable and raising their collector’s value.

These watches largely retain their value due to this timeless and consistent design. The situation is similar for other well-known iconic Rolex models, such as the Day-DateDatejust, Daytona, and Submariner.

The Geneva-based manufacturer sells around 1 million watches a year, meaning they make almost 2.5 billion USD. Interestingly, they also tend to introduce more gold into circulation than any other watch manufacturer.

The brand’s reputation is also supported by the fact that they’ve remained independent, and their watches are almost entirely crafted in-house. Many other well-known luxury watch brands belong to large concerns. Another secret to their success is their very discreet company policy. Tours of their factory workshop are infrequent, the CEOs seldom give interviews, and their annual profits are mostly kept private.

Why Buying Rolex Watches will give you an out of this world feeling?

Rolex personifies luxury and is the perfect combination of financial Investment, Prestige & technology. Today, virtually anyone worldwide recognizes the brand name instantly as it is synonymous with luxury, exclusive timepieces for more than 100 years.

Today, wearing a Rolex watch will help define you as a person with a luxury sense of style. With a Rolex on your wrist, it shows the world you not only have exquisite taste, but you appreciate the fine craftsmanship of the best mechanical watches in the world.

Luxury watches often depreciate when you take them out of the store. But Rolex Watches offer excellent value retention. Purchasing a Rolex watch allows you to avoid such depreciation, as their value will remain intact and even rise over time.

By buying a Rolex, you’re purchasing more than just a watch. Rolex has been the undisputed number one in the world of luxury watches for generations and is the most well-known brand. Rolex stands for top-notch Swiss watchmaking, harmonious designs & stable value, qualities highly valued in the international watchmaking scene.

Rolex has something for everyone’s taste. Platinum, 18k solid gold (including yellow gold, rose gold, and white gold), and an aesthetic design represents the prestige embodied by the brand. Stainless steel models are perfect for those searching for simple yet elegant functionality, sturdiness, and a companion for years to come.

About Rolex Watches Collection at Luxury Time NYC

Luxury Time NYC is the leading retailer to buy watches, including the popular Day-Date, Datejust, Submariner, and all other models. We take great care to price every watch at or below the current market value as your complete satisfaction is paramount.

We specialize in certified watches, all inventories on Luxury Time NYC in stock and available for immediate delivery. Every watch is guaranteed to be 100% authentic, genuine, and comes with a 2 Year warranty. 

Further, the brand currently produces about a dozen different watch models. Read on to know a little bit more about them:

  • Day-Date

Rolex first released the Day-Date collection in 1956. It showcased several innovative and unique features for the time. It included the date and day discs from which the model gets its name—designed in collaboration with Pan Am Airlines for pilots and navigators, the Day-Date displays two time zones at once. Before GPS came into being, an accurate source for GMT was a must for aviation planning, weather forecasts, and scheduling.

  • Datejust

Eloquently released in 1945 to celebrate Rolex’s 40th anniversary, the Datejust was the first and only automatic watch with a date window. The epitome of elegance became the paradigm of horological glamour and is one of the most diverse models within the Rolex canon.

  • Air-King

Rolex first released the Air-King in 1958. It builds upon the legacy of Rolex watches used by aviators since the ‘30s. For those who spend their lives in the cockpit, they need one thing from their watch above all else, and, i.e., legibility. The Air-King is the most elegant of Rolex’s timepieces and your perfect companion for every occasion.

  • Daytona

The Cosmograph Daytona is, for all intents and purposes, the most iconic timepiece ever released. Its 3 subdial layout is instantly recognizable along with its engraved bezel and the 4130 caliber. What sets it apart, however, is the person wears it as the Daytona is one of the finest chronographs out there.

  • Explorer

In 1953, Rolex sponsored an expedition to Mount Everest and gave a climber the then newly created Oyster Perpetual watch (it didn’t yet bear the iconic Explorer name). However, it became the first watch to reach Everest’s peak and inspired the Explorer collection. One of the most notable versions is Ref. 1016, which incredibly remained in production for 26 years.

  • GMT-Master II

The Rolex GMT Master was the first dual time zone wristwatch. It used a 24-hour hand and rotating bezel to show the second time as per your choice. The modern GMT-Master II perfected this mechanism. The 24-hour hand in the contemporary iteration is set independently from the 12-hour, allowing 3 different time zones to be displayed at once. The most popular version of the two-tone bezel variations is the ‘Pepsi Cola’ known for its blue/red day/night bezel.

  • Sky-Dweller

The Sky-Dweller is for those who like to fly first class. Instead of the practical rotating bezel, you can see the second time zone in this watch at the off-center rotating disc at 6 o’clock. And you can easily set a load of features this watch has, such as the reference time, the local time, and calendar, simply by turning the so-called command bezel into different positions. Interestingly, even the most basic Sky-Dweller has 11 patents. 

  • Submariner

The quintessential dive watch – The Submariner is the first actual water-resistant watch that put Rolex on the radar.  This watch has quite a few professional touches, such as 300m depth resistance, a unidirectional rotating bezel, and a rugged case. The simplicity of the dial combined with various dial colors and metals means you can wear the Submariner with anything. 

  • Sea-Dweller

With the Sea-Dweller’s launch in 1967, even the Submariner got pushed to the extreme. There are two different versions of the Sea-Dweller. The Deep-Sea version has more powerful water-resistance qualities than the original; it can perfectly work up to 3,900m.

  • Milgauss

For the scientific community, strong magnetic fields are a regular occurrence, generated by plenty of necessary equipment and around the scientifically-valuable poles. Rolex designed the Milgauss line of watches for people who work in places where electromagnetic fields do not let the timing mechanism work. It even led to its adoption by the European Organization of Nuclear Research, CERN. Derived from the Latin words mille and gauss, this watch can withstand a magnetic flux density of 1,000 gausses.

  • Yacht-master

The Yacht-Master and Yacht-Master II models embody the spirit of the sailor. The watch of the open seas is a huge part of the rich heritage that connects Rolex to the world of sailing. The Yacht-Master is easy to use, easy to read and blends functionality with style. It also brings together the finest in Rolex technology to result in a regatta chronograph explicitly built for your yachting passion.

Luxury Time NYC – The Most Trusted Place to Buy Luxury Watches

Luxury Time NYC is a trusted name in New York and beyond where you can buy luxury watches at the best price possible. We pride ourselves in superior customer care, and we are committed to providing you unworn luxury watches that are evaluated, authenticated, and brought to manufacturer operating standards. See what our happy clients have to say by reading some of the testimonials and get the watch of your dreams soon.


Our team includes nationally and globally recognized luxury watch experts. Our goal is to provide our customers with a pleasant shopping experience, while maintaining great prices and exemplary customer service. Over the years we have earned recognition as an honest and dependable luxury watch dealer.

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If you’re looking for a time piece that is genuine and sets you apart from others, then you are at the right place. Our selection of unworn inventory is ever-changing with thousands of watches available at any given time.


Proven to be trusted by thousands, with 5-star customer service rating. Every watch we sell is backed by a 2-Years Global LuxuryTime Warranty


We are committed to the integrity of the luxury watch industry. Therefore, all of our unworn luxury watches are evaluated, authenticated and brought to manufacturer operating standards.


Trusted by thousands of clients worldwide, our team of 50+ associates maintain a high level of knowledge regarding the history, nuances of current collections and pulse of the secondary marketplace providing peace of mind. And, we do not sell anything fake or counterfeit.

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