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New Rolex watches for 2024

We're excited to unveil Rolex's latest collection of timepieces, presented at the esteemed Watches & Wonders 2024 event in Geneva. Dive into a detailed exploration of Rolex's newest innovations:

Rolex unveiled their latest creations at Geneva's world's premier watch exhibition.

Rolex has recently unveiled its 2024 collection, representing a pivotal moment in the luxury watch sector. This year, the brand shifts its focus from the previous year's daring designs to the refinement of classic models, a trend highlighted at Watches & Wonders. Among the highlights is the 2024 Rolex Daytona, which captivates with its diamond embellishments and features the unique "Pearl Panda" dial, making it an exceptional standout in the collection.

Rolex enthusiasts eagerly awaited the launch of the new GMT-Master II, often referred to as the "Coke" model because of its iconic red and black bezel. However, Rolex surprised everyone by introducing a sophisticated update to the GMT-Master II lineup. The latest model features a sleek gray and black bezel, a nod to the previous year's popular two-tone design. To add a unique Rolex touch, the GMT hand is highlighted in Rolex's signature green color, making it stand out. 

For those looking to personalize their luxury timepiece, the new GMT-Master II offers a choice between the classic Oyster and the elegant Jubilee bracelet, enhancing the watch's overall appeal. This update demonstrates Rolex's commitment to innovation and luxury, making the GMT-Master II a must-have for watch collectors and enthusiasts seeking the latest in high-end wristwear.

These latest updates showcase Rolex's dedication to innovation and respect for heritage, attracting seasoned collectors and new fans in the luxury watch market. This blend of modern advancements and traditional values positions Rolex as a leading brand for high-end timepieces, appealing to a broad audience seeking quality, craftsmanship, and timeless style.

Last year, critics argued that Rolex had strayed too far from its roots with a bold color scheme, sparking debate about the luxury watch brand's direction. This year, Rolex has made a triumphant return to its iconic elegance, cementing its place as a leader in the luxury watch market. Despite the brand's pivot, securing a Rolex at retail price continues to be daunting, with many agreeing it's almost impossible. However, Rolex's classic models remain a top investment choice for watch enthusiasts and experts, including our team. These timeless, versatile, and durable watches represent over a century of Rolex's commitment to excellence. The brand's focus on sophisticated, classic designs upholds its rich legacy and appeals to those searching for a luxury watch that will stand the test of time.

GMT-Master II in Steel on Gray and Black Ceramic Bezel

GMT-Master II in Steel on Gray and Black Ceramic Bezel

Two new Oyster Perpetual GMT-Master II models in Oystersteel are poised to enchant travelers with a taste for nostalgia, presenting one option with an Oyster bracelet and another with a Jubilee bracelet. Each model boasts a 24-hour graduated Cerachrom bezel insert in an elegant gray and black ceramic, offering a tribute to the iconic steel GMTs of the past century. Furthermore, the distinctive green 24-hour hand indicates an alternative time zone and symbolizes a place of emotional significance to the wearer, endearingly termed as "home." Whether this subtle homage to the brand's origins in the Acacias district, where the watch was unveiled, will strike a chord with devoted fans remains to be seen.

The GMT-Master II, a stylish and sophisticated tool watch first launched in 1982, features an inscription in the iconic Rolex green color. This vibrant green accent against the black lacquer dial adds a subtle yet tasteful pop of color, enhancing its understated elegance. This particular shade of green is synonymous with Rolex, adding a touch of quiet luxury to your wrist. Whether at home or traveling the world, this luxury watch is perfect for adventurers and professionals who appreciate sophistication and style in their timepieces.

Case Size: 40 mm

Movement: Calibre 3285

Power Reserve: 70 Hours

Price: $10,900 on Jubilee, $10,700 on Oyster

Rolex Deepsea in Yellow Gold and Cerachrom Bezel

Presenting the pioneering Oyster Perpetual Rolex Deepsea, now offered in exquisite 18-karat yellow gold for the first time. This edition also introduces a Cerachrom bezel, a notable debut in its design progression. Furthermore, Rolex has uniquely distinguished the Deepsea from the Sea-Dweller collection, marking a sequence of unprecedented advancements for the brand.

The breathtaking contrast between the gold, rich blue lacquer dial and the ceramic bezel is turning heads at the Geneva Palexpo convention center. Dive watch enthusiasts are mesmerized by the latest model's technical innovation, featuring a ceramic compression ring within the Ringlock system. This state-of-the-art feature allows the watch to withstand depths of up to 3,900 meters, making it an ideal choice for deep-sea explorers and diving enthusiasts. With its eye-catching design and advanced technology, this dive watch is quickly becoming a must-have for watch collectors and diving enthusiasts looking for the best dive watches on the market.

Rolex's Deepsea watch leads the way in technical diving watches, setting the benchmark for compression resistance in the industry. Despite not updating its depth rating, the Rolex Deepsea continues to impress with its unmatched ability to withstand deep-sea pressures up to 3,900 meters—far beyond human limits. Since its launch in 2008, its durability remains unparalleled, thanks to the innovative use of ceramic materials that enhance its waterproof and anti-deformation features. This makes the Rolex Deepsea the perfect choice for deep-sea explorers and diving enthusiasts seeking the utmost in reliability and performance. With advanced features and proven durability, the Rolex Deepsea is a top pick for anyone searching for the best diving watch for deep underwater adventures.

Tool watches are renowned for their versatility and utility, making them a top choice for anyone seeking a functional and reliable timepiece. These watches are expertly designed to perform under various conditions, making them essential for enthusiasts and professionals. A key feature that sets these watches apart is their striking, deep blue dial. This adds a unique aquatic flair to the watch and significantly enhances its readability.

Readability is further improved by features such as the Chromalight display, which offers exceptional visibility in low-light conditions. The watch faces are designed with contrasting hour marker shapes and differentiated hands, making it easy to tell the time at a glance. Additionally, the bezel's triangular 'zero' marker and other critical elements are infused with Rolex's exclusive luminescent material, Chromalite, ensuring the watch face is visible in all lighting conditions.

The combination of functionality, legibility, and aesthetic appeal makes tool watches with Chromalight technology a coveted item in the watch industry. Whether you're a professional diver, an adventurer, or someone who appreciates the craftsmanship of a fine watch, tool watches offer the reliability and style you need. 

Case Size: 44 mm

Case Material: yellow gold

Movement: Calibre 3235

Power Reserve: 70 Hours

Movement: caliber 3235 auto-winding mechanical with date

Price: $52,100

Cosmograph Daytona With Diamond Bezel and Mother-of-Pearl Dials

Cosmograph Daytona With Diamond Bezel and Mother-of-Pearl Dials

Can a modern take on a classic hit the mark of being both authentic and daring? Definitely. Beyoncé's fresh spin on The Beatles' legendary "Blackbird" in her new album, "Cowboy Carter," is a prime example. This album, which hit streaming services two weeks ago, perfectly illustrates how classics can be reimagined in bold and exciting ways. In a similar vein, Rolex's latest versions of the Oyster Perpetual Cosmograph Daytona showcase an innovative approach, blending timeless design with modern boldness. These new releases demonstrate that classic designs can evolve, embracing contemporary trends while staying true to their original essence.

Each piece is masterfully crafted from 18-karat white gold, adorned with mother-of-pearl dials that are elegantly highlighted by eight diamonds and three Chromalight hour markers. They are further enhanced by a bezel encrusted with 36 brilliant-cut diamonds. The distinguishing feature between the two? One model showcases a white dial with dark chronograph counters, complemented by an Oysterflex bracelet, while its counterpart displays the reverse color scheme and is paired with an Oyster bracelet. Significantly, this marks Rolex's first foray into the artful combination of different mother-of-pearl shades, affectionately earning these creations the moniker "Pearl Pandas."

First introduced in 1963 for elite racing drivers, this edition of the bejeweled Daytona watch is not the first to swap the practical tachymetric scale for sparkling jewels. Yet, this change has been met with universal acclaim. Often regarded as the most breathtaking bejeweled Daytona ever made, it continues to mesmerize collectors and enthusiasts alike. With its rich history and stunning design, this luxury timepiece captivates audiences and stands out as a pinnacle of craftsmanship in the world of high-end watches.

Case Size: 40 mm 

Movement: Calibre 4131

Power Reserve: 72 Hours

Movement: caliber 4131 auto-winding chronograph

Price: Oysterflex $61,400, Oyster bracelet $70,100

Day-Date 40 & 36 in Precious Metals

Day-Date 40 & 36 in Precious Metals

Nearly 70 years ago, the Rolex Day-Date transformed the watchmaking industry as the first wristwatch to display the full day of the week. Today, Rolex remains at the forefront of luxury watch brands, continuously demonstrating its commitment to excellence. With each update to the Day-Date, Rolex meticulously improves its design and functionality, showcasing its unwavering dedication to perfection. This commitment to enhancing every detail is what keeps Rolex as a top choice among luxury watches, always pushing the limits of design and technological innovation.

Introducing the latest Day-Date 40 model, exquisitely designed in 18-karat Everose gold and featuring a unique slate ombré dial—a first for the collection. This luxurious watch showcases deconstructed Roman numerals and index hour markers in elegant 18-karat pink gold, set against a striking black perimeter. Watch enthusiasts may remember its dazzling debut in an Oscars ad. Additionally, we offer a variant in 18-karat white gold, adorned with a white mother-of-pearl dial that beautifully mimics the tranquil appearance of clouds. This version is elevated by ten baguette-cut diamonds, serving as hour markers to add an irresistible sparkle. Perfect for luxury watch collectors and fashion-forward individuals seeking a blend of classic elegance and modern sophistication.

The latest version of the Day-Date 36, exquisitely crafted in 18-karat yellow gold, features elegantly deconstructed Roman numerals and faceted index hour markers—a refined detail that was once unique to its larger counterpart—beautifully presented against a striking white lacquer dial. In a separate rendition, the 18-karat Everose gold model captivates with its stunning blue-green dial color, a mesmerizing hue first unveiled on the Sky-Dweller last year, perfectly accented by ten baguette-cut diamonds that serve as hour markers.

The term "President bracelets" gained prominence when President Lyndon B. Johnson was observed wearing a yellow-gold Day-Date in 1965. These sophisticated and elegant bracelet designs are crucial for individuals seeking to enhance their style with an element of historical significance. Ideal for both collectors and fashion connoisseurs, President bracelets signify a fusion of luxury, tradition, and style.

Case Size: 40 mm/36 mm 

Movement: Calibre 3225

Power Reserve: 70 Hours

Price: Day-Date 40 Ombré dial $41,500, Mother of Pearl $47,050, Day-Date 36

White Roman dial $35,000, Blue with trapeze cut diamonds $80,000

Sky-Dweller in Rose and Yellow Gold

Sky-Dweller in Rose and Yellow Gold

Launched in 2012, the Rolex Sky-Dweller represented a milestone addition to Rolex's esteemed collection, coming two decades after the debut of their last brand-new model, the Yacht-Master. This introduction was Rolex's strategic response to the prevailing trend of oversized watches at the time, significantly influencing the luxury watch market. Featuring an elegant design and groundbreaking features, the Sky-Dweller rapidly emerged as a coveted piece among watch aficionados and collectors alike, underscoring Rolex's dedication to innovation and excellence in the realm of luxury timekeeping.

Our latest collection introduces two magnificent new models, meticulously crafted from 18-karat gold, epitomizing our enduring dedication to elegance and innovation. These exquisite models are available in two captivating variations: the first, crafted in 18-karat Everose gold, features a sleek slate dial, while the second shines in classic 18-karat yellow gold complemented by a pristine white dial. For the first time, we are enhancing both models with the stylish Jubilee bracelet, infusing an additional layer of sophistication. These luxurious gold timepieces are the epitome of timeless elegance and superior craftsmanship, designed for those who appreciate the finer things in life.

Rolex's cutting-edge wristwatch redefines sophistication, offering dual-time zone display—local time through traditional hands and reference time via a 24-hour off-center disc. It further elevates user experience with its 'Saros' annual calendar, an ingenious feature that effortlessly accounts for months with both 30 and 31 days. The inclusion of a user-friendly Ring Command system, ingeniously integrated into the bezel, simplifies the selection of functions. This harmonious fusion of dual-time display, automatic calendar adjustment, and seamless function selection positions this watch as a premier choice for enthusiasts who value both convenience and elegance.

Case Size: 42 mm

Movement: Calibre 9002

Power Reserve: 72 Hours

Movement: caliber 9002 auto-winding annual calendar with second time zone

Price: Everose $52,900, Yellowgold $49,000

1908 in Platinum with Ice Blue Dial

1908 in Platinum with Ice Blue Dial

Rolex has just launched a stunning update to their watch collection, introducing what can only be described as a "visual masterpiece." This luxury watch, crafted from high-quality 950 platinum for unmatched purity, is a testament to Rolex's commitment to excellence. The highlight of this new model is its remarkable ice blue dial, featuring a captivating rice-grain guilloché texture that instantly draws the eye. This is complemented by the unique crimped pattern of the smooth minute track, known as filet sauté, which adds to its visual allure. Furthermore, the sophisticated brown alligator leather strap elevates the watch's elegance, making it a perfect blend of luxury and craftsmanship. With its exquisite design and premium materials, this Rolex watch truly stands out as a masterpiece in luxury watchmaking.

This timepiece pays homage to the year Hans Wilsdorf established the most prestigious name in luxury timekeeping. It boasts exquisite details that draw the eye, including the precisely chamfered top edges of the case lugs and an innovative bezel design. The bezel features a seamlessly smooth, domed surface that elegantly transitions into sophisticated fluting, enhancing its allure. This watch represents the epitome of understated elegance and meticulous craftsmanship, making it an essential acquisition for aficionados of exceptional watchmaking.

It's refreshing to see The Crown embracing the 1908 series, a move that infuses what the preceding Cellini models were missing - that indescribable je ne sais quoi. Moreover, this watch marks Rolex's slimmest offering, embodying the quintessential qualities of a dress watch.

Case Size: 39 mm

Case material: Platinum

Movement: Calibre 7140

Power Reserve: 66 Hours

Price: $30,900


At Luxury Time NYC, located in the heart of New York, NY, we pride ourselves on offering the epitome of luxury watches. The recent unveiling of Rolex's new models at Watches & Wonders 2024 epitomizes the zenith of artisanship and groundbreaking innovation. From the revered GMT-Master II to the sophisticated Day-Date models, each watch is a testament to the harmonious blend of heritage and contemporary design.

Crafted with meticulous attention to detail, engineered for precision, and distinguished by their unmatched elegance, Rolex continues to redefine the luxury timepiece industry. Whether you're an avid aficionado or just beginning to delve into the esteemed realm of fine horology, Rolex's latest collection promises something captivating for every taste.

Discover these exceptional timepieces at Luxury Time NYC and enhance your collection with a symbol of refined elegance. Experience the distinction of Rolex's enduring masterpieces and make an indelible mark on your personal style.

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