Collection: Daytona

The watch that’s born to race - Rolex Daytona has been Rolex’s flagship sport model since 1963. Rolex tactfully designed the Oyster Perpetual Cosmograph Daytona to meet the demands of all professional racing drivers. It is the ultimate tool watch for those who possess a passion for driving & speed. It’s an icon joined together with name and function and the high-performance world of motorsport. Even after 50 years of its creation, the Daytona model has remained in a class of its own, created a niche in sports chronographs & has continued to transcend time.

Few watches have attracted mythology like that of the Cosmograph Daytona. Named after a city in Florida known as the capital of speed, it is arguably more famous than the sport itself, which takes place there. Perhaps only after the Submariner, this watch has attained a status that can surprisingly let it drop the name of its illustrious maker.

Being the only conventional chronograph made by Rolex for five decades, its latest version always carries a lengthy waiting list. Interestingly vintage models have also become both the bedrock and the brightest stars of the auction market. Surely you must have heard about Paul Newman’s Daytona, the most expensive wristwatch ever sold.

The Daytona also features a highly accurate chronograph, a large, easy-to-read dial, and an eternal legacy of cool. Today, models from his era are now highly desirable in the high-end Luxury Watches market.