Rolex has become more than just a luxury watch brand—it’s a global symbol of precision, success, and timeless style. For decades, Rolex has set the standard for watchmaking, producing models that are not only functional but also cultural icons.
Whether it’s durability, design, or prestige, each Rolex watch tells a unique story and holds a special place in the world of horology.
But which Rolex models stand out the most? Here’s a closer look at the 10 most popular Rolex watches that people continue to admire.
1. Rolex Daytona
The Rolex Daytona, introduced in 1963, was originally designed for professional race car drivers. Its chronograph function and tachymeter bezel allow drivers to measure speed with precision, making it a true tool watch.
While the Daytona didn’t initially capture much attention, it skyrocketed in popularity over the years, partly thanks to its association with actor and racing enthusiast Paul Newman. Today, it is one of the most sought-after Rolex models worldwide.
Why it’s special:
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Perfect blend of functionality and luxury.
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Strong ties to motorsports and pop culture.
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Scarcity and high demand make it a favorite among collectors.
Most Coveted Daytona Models:
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Stainless Steel and Ceramic Daytona (Ref. 116500LN & 126500LN): Known for its elegant “Panda” dial and black ceramic bezel, this model is nearly impossible to find at retail.
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Yellow Gold Green Dial Daytona “John Mayer” (Ref. 116508): Famous after musician John Mayer endorsed it, this green-dialed masterpiece has become a cult classic.
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Everose Gold Rainbow Daytona (Ref. 116595RBOW & 126595RBOW): A dazzling piece covered in colorful sapphires and diamonds, loved by celebrities for its bold statement.
2. Rolex Submariner
Launched in 1953, the Submariner is one of the most recognizable Rolex watches. Initially developed for divers, it quickly gained fame beyond the diving community for its rugged reliability and stylish design.
Its waterproof case, rotating bezel, and luminous markers make it a trusted tool for professionals, while its versatility makes it a favorite daily wear for many.
Why it’s special:
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A pioneer in dive watch design.
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Timeless style that works in both casual and formal settings.
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Known as James Bond’s original watch in early films.
Most Popular Submariner Models:
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Black Ceramic Submariner (Ref. 124060 & 126610LN): Classic black dial and bezel design, a timeless icon.
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Green Submariners – “Kermit,” “Hulk,” and “Starbucks”: Each with unique shades of green, these models have dedicated fan bases.
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Two-Tone Blue “Bluesy” (Ref. 126613LB & 116613LB): A vibrant blue dial and bezel combined with gold and steel, making it a standout in the lineup.
3. Rolex Deepsea
The Rolex Deepsea, launched in 2008, is built for extreme diving conditions. With water resistance up to 12,800 feet (3,900 meters), it is one of the most advanced professional diving watches in the world.
Its oversized case, helium escape valve, and thick crystal ensure it can survive where most watches cannot.
Why it’s special:
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Engineered for ultimate underwater exploration.
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Bold, oversized design appeals to those who want a rugged, masculine look.
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Commemorates human achievements in deep-sea exploration.
Famous Model:
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Deepsea D-Blue “James Cameron” (Ref. 116660, 126660, 136660): Created to honor James Cameron’s record-breaking Mariana Trench dive, featuring a unique gradient blue-to-black dial that fades like the ocean depths.
4. Rolex GMT-Master II
The GMT-Master II was first introduced for airline pilots in the 1950s to help them track multiple time zones. Over the years, it has become a symbol of global travel and adventure.
Its colorful bezels, versatile design, and ability to show two time zones simultaneously make it both practical and stylish.
Why it’s special:
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Perfect for frequent travelers.
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Iconic two-tone bezels with unique color nicknames.
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A favorite among collectors for its variety.
Standout GMT-Master II Models:
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“Pepsi” (Red and Blue Bezel): Classic and timeless, available in both stainless steel and white gold.
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“Batman” and “Batgirl” (Blue and Black Bezel): Sleek, modern versions with either an Oyster or Jubilee bracelet.
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“Root Beer” (Brown and Black Bezel): Luxurious two-tone or Everose gold editions with a vintage flair.
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“Sprite” (Green and Black Bezel, Left-Handed): A unique 2022 release with a crown on the left side, breaking Rolex tradition.
5. Rolex Day-Date “President”
Since its debut in 1956, the Day-Date has been worn by presidents, leaders, and world figures, earning it the nickname “President.”
It was the first wristwatch to display both the date and the day spelled out in full. Paired with the exclusive President bracelet, it radiates elegance and authority.
Why it’s special:
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Associated with power, leadership, and success.
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Available only in precious metals like gold and platinum.
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A symbol of Rolex’s prestige in luxury watchmaking.
Top Day-Date Models:
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Day-Date 36 (Ref. 128238): A smaller, classic design that remains timeless in yellow gold.
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Day-Date 40: A modern update with a slightly larger case, perfect for those who prefer a bold look.
6. Rolex Explorer
Introduced in 1953 to celebrate the first ascent of Mount Everest, the Rolex Explorer was designed for rugged exploration. Its straightforward design, legible dial, and robust case make it one of Rolex’s purest tool watches.
Why it’s special:
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Minimalist design built for functionality.
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Strong historical ties to exploration and mountaineering.
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Perfect balance of ruggedness and elegance.
Notable Models:
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Explorer 36 (Ref. 124270): Classic size with modern upgrades.
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Explorer Two-Tone (Ref. 124273): A newer twist combining steel with yellow gold.
7. Rolex Yacht-Master
The Yacht-Master, released in 1992, was inspired by sailing. It is more refined than the Submariner, with a sporty yet luxurious appeal. Its bidirectional bezel and stylish design make it popular among those who want a maritime-inspired watch with elegance.
Why it’s special:
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Designed for sailing enthusiasts.
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Sporty yet elegant, fitting both casual and formal settings.
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Unique use of precious metals like platinum and Everose gold.
Popular Models:
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Yacht-Master 40 (Ref. 126622): Features a platinum bezel and striking blue dial.
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Yacht-Master 42 (Ref. 226659): White gold version with Oysterflex bracelet for a modern sporty look.
8. Rolex Milgauss
The Milgauss was introduced in the 1950s for professionals working in environments with strong magnetic fields, such as scientists and engineers. It can withstand up to 1,000 gauss of magnetic resistance, hence the name “Milgauss.”
Its bold design with a lightning bolt seconds hand and green-tinted sapphire crystal sets it apart from all other Rolex models.
Why it’s special:
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Built with anti-magnetic technology.
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Fun, quirky design with a scientific heritage.
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Highly collectible after being discontinued.
Most Popular Model:
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Milgauss (Ref. 116400GV): With its electric blue dial and green crystal, it is one of the most unique Rolex watches ever made.
9. Rolex Air-King
The Air-King was first launched in the 1940s as a tribute to the pilots of World War II. It has remained a staple in the Rolex lineup for its aviation-inspired design. The modern Air-King combines Rolex’s aviation heritage with a bold and sporty look.
Why it’s special:
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Strong ties to aviation history.
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Distinctive yet straightforward design with a large dial.
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A great entry point into Rolex’s professional models.
Standout Model:
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Air-King (Ref. 126900): Updated in 2022 with a new case design, stronger movement, and crown guards for a sportier appearance.
10. Rolex Sky-Dweller
The Sky-Dweller, introduced in 2012, is one of Rolex’s most technically advanced watches. It features both dual time zones and an annual calendar, making it a perfect companion for international travelers.
Despite its complexity, it remains user-friendly thanks to the innovative Ring Command bezel.
Why it’s special:
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Combines elegance with cutting-edge technology.
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Ideal for business travelers and frequent flyers.
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Considered one of the most advanced Rolex watches ever made.
Sought-After Versions:
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Sky-Dweller (Ref. 326934): Steel with white gold bezel, often paired with a blue or white dial.
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Sky-Dweller with Jubilee Bracelet (2023 update): Adds an extra touch of sophistication to an already elegant watch.
Conclusion
Rolex watches are more than just timepieces—they are symbols of achievement, innovation, and enduring beauty. From the sporty Submariner to the presidential Day-Date, each model represents a different facet of Rolex’s unmatched heritage.
At Luxury Time NYC, we specialize in helping collectors and first-time buyers alike find their perfect Rolex. Whether you’re looking for a legendary Daytona or a refined Sky-Dweller, our team is here to guide you every step of the way.
Ready to own your dream Rolex? Contact Luxury Time NYC today.
